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3 Great Ways to Market Your Pet Sitting Business Online

December 17, 2011

How to Use Video

Today’s Internet environment is very different from the one that existed just a few years ago. Whereas, in the past, Internet users were comfortable with spending a little more time searching around the Internet for results, the efficiency of modern search engines has pushed allowed users to navigate the Internet faster. Internet users no longer want to waste minutes reading blocks of text if they can have a short video to view instead. You can use video to introduce potential customers to the benefits of your pet sitting business.

Make your video an introduction to your pet sitting business that’s less than two minutes in length. Don’t waste your time making a 10 minute video. The average attention span of an Internet user is only seconds long and lengthy videos can turn them off of learning about your business.

Include slogans, buzzwords or brands in your video. Set yourself apart from your competition. Include music and images to make it more interesting.

Position your video so that it’s highly visible on your pet sitting business website. Remember that your video is your first impression and that people need to know that it’s there before they can view it. 

Consider submitting your video to other websites as an advertisement.

How to Use Podcasts

Podcasts are quickly replacing blogs as the go-to source for information about a business. Podcasts are short audio files that can be accessed by users on the internet – for example you can download podcasts on I-Tunes. Potential customers can choose which of your podcasts to listen to, download them onto their computers or their audio device and inform themselves about your pet sitting services by listening when it is convenient for them. 

Try uploading podcasts onto your pet sitting business website and making them available alongside traditional text. The great thing about podcasts is that they can be separated or devoted to just one subject. For example, you can create a podcast about pet separation anxiety, another about introducing a pet sitter to the animal or anything else you’d like to cover. 

Podcasts give potential customers control over the kind of communication that they receive from you and can save them time. Moreover, if you advertise your podcasts on directories or other websites aimed at your target market, you may increase your advertising conversion rates.

How to Use Internet Radio to Advertise and Host Your Own Show

Consider using Internet radio to get your pet sitting business out to the public. You can use traditional means like commercials or you can be a guest on an Internet radio show and promote your pet sitting business through interviews. The best thing about using Internet radio to promote your business is that it can be done anywhere and it can be accessed by anyone in the world with an Internet connection. However, to ensure that you’re reaching people who are likely to become customers, you should research the audience of the Internet radio station and radio show.

It is also quite easy to set up your own pet show on internet radio. If you set up your own Internet radio show, you have control of what’s being played on it and you can devote whatever content you’d like to the show.  It can be a great way to advertise your pet sitting business for free.

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From → Pet Sitting

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